CFO
Hire a CFO
Beyond Focus Alliance embeds experienced CFOs on a full-time/part-time basis. We have lived the challenges you are facing. Beyond CFOs deliver robust and mature processes to stabilize finances, enable board and governance requirements, attract funding, and increase growth.
Common Challenges
Distraction From Executing
on your Vision
Access to
Captial
Inexperience in Financial
and regulatory Matter
Our CFO Services
When you engage with Beyond, you work with a dedicated, experienced, successful CFO. In addition, you benefit from the collective wisdom, experience, processes, and network of our entire team.
CFO Process
CFO
Optimize
Cash
Stabilize
Finances
Execute
Strategic Plan
Enhance Board
Governance
Strengthen
Management
Readiness
Ensure Funding
Readiness
Monetize the
Beyond Network
CFO impressions makes the difference when meeting with Institutional Investors or Venture Capitalists
Founders sometimes fail at fundraising because they don’t speak the same financial language as their investors.
Consider the fundraising experience from the VC’s side of the table. The VC wants to see a return on investment before deploying capital in a new company. As a result, they need to see the financial past, present and projected future of a company.
To cover the future, founders typically need to provide a financial forecast that reflects three years and monthly reporting. To cover the past, they need to demonstrate their performance.
This step is more complicated than it sounds. Investors – and their accountants – expect the information presented in accordance with a specific reporting framework. If a VC receives the correct financial information but in the incorrect format, they won’t be able to match the founders’ story and plans to financial reality.
How to value company
To sell part of the company, founders need to first know its value. Giving away shares in any company requires the team to balance two factors: the amount of capital needed and the amount of the company the founders are willing to part with. The company’s value is typically the key variable in this equation, and the CFO typically helps to define this value.
The methods employed to value most companies often do not work for tech companies. Traditional methods rely on historical performance, but most tech start-ups lack the metrics reported by their counterparts in other industries. The CFO’s importance in tech companies grows to match this complexity.
CFOs also advise the team on the best time to raise capital. As the company grows, its value will increase. The founders will therefore need to give away less of the company in later stages to gain the same amount of capital. While raising funds, tech founders rely on the CFO to parse these numbers and analyze all scenarios.
Pitching using our in-house Investment Deck
Many founders bring their CFO to a pitch meeting. With so much at stake, they often prefer to focus their own efforts on the company’s story and delegate the financials to the CFO. This approach also improves the credibility of the founders with investors.
The tech leadership team often sees even greater benefits when using a CFO attached to a recognizable brand. Investors develop an additional level of confidence in the pitching team. They interpret the CFO’s presence as a signal that the finances are in order and that the company’s performance matches the founding team’s claims.
A Done Deal!
A successful pitch eases the path to a deal with VCs, but it only launches the process. To raise the capital they need, founders need to complete a well-defined process. The CFO helps the founders finalize the deal. Two consecutive steps stand out:
Term sheet
The term sheet lists the investment terms that the founders and VCs need to finalize the deal. While a term sheet covers a wide range of details that affect the future of the company, finances play a part. The CFO reviews these terms and sometimes executes a technical process called a sensitivity analysis.
Due diligence
Once the term sheet is completed, the CFO helps the founders meet the VCs’ expectations during the due diligence stage. In due diligence, the investors provide a checklist of items that they need from the founders to move forward with the deal. Many of the items relate to accounting and finance, such as financial statements, year-to-date statements, and evidence that the company stays compliant with the Canada Revenue Agency. Not only does the CFO provide the financial information – in many cases, they coordinate the entire process for the founder, collaborating with lawyers and other professionals to submit the information.